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Zapier vs Make: choosing automation glue for small ops teams

From Mike at Orcel (October 2022): Zapier vs Make: choosing automation glue for small ops teams—notes for teams in Orlando and Central Florida, with patterns that scale for remote clients.

I work with Orlando and Central Florida operators who care about measurable outcomes, not vanity redesigns. This note expands on "Zapier vs Make: choosing automation glue for small ops teams" from the perspective of shipping, hosting, and search visibility together.

If you are comparing vendors, ask how changes roll from staging to production, how rollbacks work, and how reporting ties to revenue or qualified leads—not just traffic.

Want a deeper walkthrough? Reach out through my contact page and I will tailor examples to your stack, whether that is WordPress, Next.js, or a mix of both.