Journal
Performance budgets before the design comp is approved
From Mike at Orcel (December 2023): Performance budgets before the design comp is approved—notes for teams in Orlando and Central Florida, with patterns that scale for remote clients.
I work with Orlando and Central Florida operators who care about measurable outcomes, not vanity redesigns. This note expands on "Performance budgets before the design comp is approved" from the perspective of shipping, hosting, and search visibility together.
If you are comparing vendors, ask how changes roll from staging to production, how rollbacks work, and how reporting ties to revenue or qualified leads—not just traffic.
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